According to Google Adsense “Google AdSense provides a free, flexible way to earn money from your websites, mobile sites, and site search results with relevant and engaging ads.
AdSense has helped over two million publishers grow their businesses in the last 10 years. Have AdSense fund your content so you can focus on creating even more.”.
Most of us who use Google Adsense as an income must be familiar to the core stuffs which play vital role in more benefits. As a beginner to it I’d like to state what I have learnt which may be negligible in contrary of understanding whole Google Adsense System. I am presenting one liner definition and difference between Page views, Clicks, Page CTR, CPC and Page RPM in Google Adsense.
Page Views– This is the number of page views of your website. Multiple pages browsed increases Page Views in google adsense.
Clicks– It is the number of Advertisements clicked during page views as defined above.
Page Click Through Rate (Page CTR)– It is ratio of number of ad Clicks versus number of Page views. For example, Page Views in a day=120 and Clicks=50 then PAge CTR of that day will be ‘s 50/120= 41.66%
Cost Per Click(CPC): It is average of income (revenue) per click.
Page RPM: This is your earnings per 1,000 page views. This is calculated by taking your estimated earnings (see below) and dividing by your number of page views and multiplying by 1,000.
From above definition we can conclude higher the CTR and CPC is of a website, higher your will be the revenue. If you want to get help from SEO of the site, do install SEO Traffic Secrets PRO – Adwords PPC & Search Engine Optimization – Innotech Media. Hope this article help you understand difference between Page views, Clicks, Page CTR, CPC and Page RPM in Google Adsense and increase moneytization of your blog.